Monday, August 22, 2011

Indian Mobile Operators begin "Low-Cost Tablet Wars"?

According to TRAITelecom Regulatory Authority of India, India had 852 Million mobile subscribers by the end of June 2011. In the age of 3G, its time Indian subscribers start taking advantage of this service.
It is for that reason that India's largest mobile operator, Bharti Airtel, and the second largest operator, Reliance Communications are building tablets.

Earlier this month, Reliance Communications introduced Android powered Reliance 3G Tab.
This tablet will be manufactured by Chinese manufacturer ZTE, and will be exclusively bundled with Reliance 3G data plans.
The Reliance 3G Tab is priced ₹ 13,000/-($282).
It is available in Reliance World, Reliance Mobile stores and select outlets across Reliance's 13 3G circles.
Bharati Airtel also introduced its Android powered tablet in the last week. This tablet will be manufactured by Beetel Teletech Ltd. and is called Beetel Magiq.
Beetel Magiq is priced ₹ 9,999/-($220) and will be bundled with Airtel 3G data plans.

Bharti Airtel has now launched 3G in Maharashtra & Goa as well!

The introduction of these low-cost 3G tablets by these Indian telecom giants is a bid to increase use of their data plans. Most of the subscribers in India are from rural India and buying expensive 3G tablets was a key obstacle.
With the introduction of such Android tablets, Indian subscribers will definitely be appealed to get hold of one, which will help these companies sign up subscribers for data plans. It is however difficult to estimate how many of the customers of these operators will buy tablets.

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It will not be wrong to say that soon other Indian mobile operators will follow and launch similar low-cost 3G tablets in India.

Is the beginning of price based tablet wars in India?

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